Affiliate Resource Kit

Download full Affiliate Resource kit including press texts and images - 75.49 MB (ZIP)
Last updated: October 4 2018

The full media kit includes:

  • 2 MP4 videos
  • 10 GIFs
  • 12 product photos
  • 10 3D product renders
  • 6 team photos
  • Logo
  • All press texts
  • Video Embed Codes

Download press texts in English - 0.9 MB (ZIP)
Last updated: October 4, 2018

The press text includes:

  • One-page summary and social media links
  • HoopLight in detail (product design and technology, features and usage)
  • About the startup (founding story, company, founders)






Team Photos



About The Product


Light up your hoop with a swish! HoopLight lights up the rim of your basketball hoop every time you score with up to one hundred unique light patterns. It is weather proof, highly resistant to change in moisture, precipitation, temperature and UV rays. It's high quality parts are designed to withstand force from the ball and other forms of direct impact, and it's energy-efficient micro-controller (with smart low energy mode) provides up to 30 days of play on a single charge.

HoopLight™ is the world's very first sensor-activated LED hoop light rim.


About The Company and Founders

HoopLight is a family-owned business with a mission ‘to encourage the love of basketball through technology and innovation’. It was founded in 2017 by basketball visionary and product designer, Joe Erlic. Later, he was joined by his new co-founders and brothers, Martin and Jure Erlic. Jure is a professional sales and marketing expert, while Martin has been working as a self-taught software developer since he was 12 years old. Two additional team members in industrial design and electrical engineering support the founding team.


Joe Erlic (CEO, President)

Joseph graduated in 2018 with a B.Com. in entrepreneurship. During his degree, he bootstrapped HoopLight’s prototype by consulting with several local product designers and engineers. When Joseph isn’t working on building the future of basketball at HoopLight, you can find him working out, playing basketball or enjoying the tranquility of BC’s lush forests and breathtaking beaches.
Jure Erlic (Chief Marketing Officer)

Jure graduated in 2014 with an Honours in Business administration, with specialization in marketing and entrepreneurship. After graduation, he worked in Sales for data security company, Absolute Software, as an enterprise account executive. Most recently, he’s held a position as Sales & Marketing Director at a local B2B software company, Trusty Ox Systems. When Jure isn’t obsessing over commerce, you’ll find him playing basketball in driveways, parks and gyms in Victoria, BC.
Martin Erlic (Chief Technology Officer)

Martin graduated from the University of Victoria in 2014 with a degree in Economics. Aside from his brief foray into theoretical social sciences, he has been writing software nearly all his life. Recently, he worked at an international pharma-tech company in Europe, but otherwise has experience working for several startups. When Martin isn’t sweating it out at the keyboard, you’ll find his nose buried in a book about the latest theory on complex systems, strumming his Tamburica, or sipping on olive oil. He can also drain a very clean three pointer.