Introducing HoopLight

How Many Hours Does Your Kid Spend Staring At Their Smartphone?

Joe (Founder): HoopLight was created for my 21 younger cousins ranging from age 5-14.

During family get togethers, noise levels are high and attention spans are low.

I have some cousins that love basketball and some cousins that don't at all.

What I can tell you though is that they all love HoopLight™.

It gives the kids who love basketball an extra bit of flash in the driveway.

But more importantly!

It gives the kids that don't love basketball something active to get hyped on.

Get your kids unglued from their smartphones and into the driveway.

Whether they are playing alone or with friends, they will always have a ton of fun!

HoopLight™ is more fun than any video game out there!

And you don't have to take my word for it, scroll down to check out all the great things people are saying about it

By the way that's one of my cousin's friends. She just won NBA tickets at our HoopLight event!

Founding Story

HoopLight was founded in 2017 by basketball visionary and product designer Joseph Erlic. Upon finishing his varsity sports career, he was fraught with uncertainty. Sports had always been a part of his identity, so leaving that part of his life behind was not an option.

The only other thing that could possibly rival his attachment to sport, was his enjoyment of video games. One day while enjoying a nice game of Super Smash Brothers, the life-changing thought came to him - why can’t sports feel like video games? Now wouldn’t that be fun! And so HoopLight was born.

Joseph was later joined by co-founders and brothers - Jure Erlic, sales & marketing specialist, and Martin Erlic, web & app developing expert. Two other team members in mechanical electrical engineering as well as design currently support the founding team.

HoopLight’s headquarters are located in Victoria, BC, inside a garage next to a driveway basketball court where the team brainstorms, prototypes, manufactures and enjoys the game they love so much.

Product Details

Light up your hoop with a swish! HoopLight™ lights up the rim of your basketball hoop every time you score, with up to one hundred unique light patterns. HoopLight™ is the world's very first sensor-activated basketball goal light designed to attach onto any basketball hoop. Our HoopLight™ sensor is 99% accurate and it provides exciting and vibrant instant-feedback to players when they score a basket!

Instagram - HoopLightOfficial


Karolina BBall

"I Like When The Golden State Warriors Color Goes On!"

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Peyton Kemp

"It's Awesome! It Lights up in the Dark, Inside or Out!"

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Splash Sisters

"HoopLight is such a blast! It's LIT!"

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What Do Kids & Teens Think Of HoopLight™?

What Are People Saying About HoopLight?

Hooplight™ Was Trending On Product Hunt!

On July 28th Hooplight™ became the #1 ProductHunt product for 98% of the day. We received 233 Up Votes and 10,000 page views!

Having Fun With HoopLight™

Frequently Asked Questions

Is HoopLight™ Waterproof?

Yes, HoopLight™ is waterproof and UV resistant. It is an outdoor all-weather product. Once you set HoopLight™ up you can leave it up for as long as you like without worry!

Will the light strip survive the ball hitting the rim over and over again?

Yes! HoopLight™ was designed with a reinforced light strip so it can take repeated impact from the ball without breaking. However, don't purposely try to break it!

Is it Easy to Setup?

Yes! You can set it up under 2 minutes! It's So Easy.

Can I Install HoopLight™ On Any Basketball Hoop?


Do the Batteries Last Long?

Yes! Depending on how much you use HoopLight™ 4 x AA batteries will last up to 30 days.

Is it Easy to Turn HoopLight™ On?

Yes! HoopLight™ has no switch. To turn it on simply put batteries in and take a shot!

Is it Easy to Turn HoopLight™ Off?

Yes! HoopLight™ automatically turns off after 2 minutes of not being used.

Does HoopLight™ Have Lots of Different Light Patterns?

Yes! HoopLight™ has over 100 unique, beautiful and vibrant light patterns.

Was HoopLight™ Designed to avoid interfering with the ball when a basket is made?

Yes! HoopLight™ was designed to stay completely out of the ball's way so you can still experience the perfect swish. The dynamic of the bounce on the rim is exactly the same as before!

Was HoopLight™ Professionally Designed?

Yes! HoopLight™ was designed by a team of mechanical and electrical engineers while taking key considerations from basketball fans.

Was HoopLight™ Made With Quality Parts?

Yes! HoopLight™ was made in Canada with high quality parts so it will last a very long time.

Does HoopLight™ Have A 30-Day Money Back Guarantee?

Yes! At HoopLight™ we are happy if our customers are happy. You guys are important to us so please let us know if anything goes wrong and we will give you a full refund.

HoopLight Product Summary

Quick Installation

Setup on any hoop just like a basketball net!

Weather Proof

Highly resistant to change in moisture, precipitation, temperature and UV rays. Proofed for outdoor durability.

Long Lasting Battery

AA Batteries x 4. Provides 30 days of battery life. And the Battery Case is detachable so it's easy to save battery life! 

High Quality & Durable

Withstands impact from the shooting. We create each HoopLight™ with great care in order to provide our customers with the best possible experience.

Positive Reinforcement

Bored of shooting by yourself? Get HoopLight™ now and turn your basketball hoop into your personal arcade to experience this new basketball sensation. Play alone or with friends. You will never want to stop shooting!

30 Day Money-Back Guarantee

We don't expect it will happen :) But if for whatever reason you are unsatisfied with your HoopLight™, please send it back to us and we will provide you with a full refund.