Video - What Is HoopLight?
Video - Learn More About HoopLight's Story
For The Love Of Basketball!
Light up your hoop with a swish! HoopLight™ lights up the rim of your basketball hoop every time you score with up to one hundred unique light patterns!
HoopLight™ is the world's very first sensor-activated LED strip designed to attach onto any basketball hoop.
It is weather proof, highly resistant to change in moisture, precipitation, temperature and UV rays.
Its high quality parts are designed to withstand force from the ball and other forms of direct impact.
And its energy-efficient micro-controller (with smart low energy mode) provides up to 30 days of play on a single charge.
Super Cool Model Of HoopLight
Changing The Game
What makes HoopLight™ unique as a basketball entertainment product is that it accurately provides exciting and vibrant instant-feedback to players when they score a basket!
When our sensors detect the ball has moved through the hoop, HoopLight™ reacts with one of its hundred unique light patterns. HoopLight's sensing technology is optimal for use during dusk, night time, under court lights and in the gym.
A specifically engineered module, programmed with HoopLight’s secret sauce, holds the logic providing HoopLight’s sensors the ability to accurately assess whether the ball has passed through the hoop.
This micro-controller is enclosed and protected by an IP67 grade electronic enclosure, to shield HoopLight’s circuitry from harm’s way. HoopLight's design provides it with a safeguard against impact from basketballs, and with waterproofing to eliminate the possibility of short circuiting. HoopLight™ has been created with durability and product longevity as key considerations.
The power source for HoopLight™ uses 4 AA batteries, which equals 30 days of consistent shooting. That’s about 5000 shots on HoopLight™ before needing to restore its power source. It also knows when you stop playing and shuts off automatically after 2 minutes without use.
Users & Gameplay
HoopLight™ was designed to encourage the love of basketball through innovation and technology. HoopLight™ is for basketball lovers at any level of play. It adds a new aspect of motivation to the game and a new reason to go outside and shoot.
HoopLight™ changes the way it feels to sink a basket. The elevated and heighten sensation of scoring and immediately receiving exciting visual feedback is habit-forming to say the least. HoopLight gives players more of a reason to play as the sun goes down and helps ball players once again re-engage with their love for the sport. Be warned! Once you play on HoopLight it may be difficult to revert back to the old way of shooting hoops.
HoopLight was founded in 2017 by basketball visionary and product designer Joseph Erlic. Upon finishing his varsity sports career, he was fraught with uncertainty. Sports had always been a part of his identity, so leaving that part of his life behind was not an option.
The only other thing that could possibly rival his attachment to sport, was his enjoyment of video games. One day while enjoying a nice game of Super Smash Brothers, the life-changing thought came to him - why can’t sports feel like video games? Now wouldn’t that be fun! And so HoopLight was born.
Joseph was later joined by co-founders and brothers - Jure Erlic, sales & marketing specialist, and Martin Erlic, web & app developing expert. Two other team members in mechanical electrical engineering as well as design currently support the founding team.
HoopLight’s headquarters are located in Victoria, BC, inside a garage next to a driveway basketball court where the team brainstorms, prototypes, manufactures and enjoys the game they love so much.